For associations, some dark clouds hovering on the far horizon ASAE officials emerged from their 2011 annual meeting in good spirits regarding association membership trends in the near term. Roughly one-quarter (24 percent) of those present at the St. Louis conference were first-time attendees, a figure that seemed to suggest that a fair number of executives are becoming more active in association circles. But in the long term, some trends are more ominous. Major demographic changes in the U.S. population may pose great challenges to associations trying to grow membership. And whether groups will be able to continue to adapt to rapidly changing technology, in a way that… Read More